Senior marketing leadership for event suppliers ready to grow.
For UK event services companies that have outgrown word of mouth and are ready to invest in marketing properly, without hiring a full-time CMO.
A good fit if you…
- are growing, and want the next stage to be planned rather than lucky
- already invest in marketing (a person, an agency or a budget) but nobody senior is steering it
- know the clients and work you want more of, or want help deciding
- can give a new channel a quarter to prove itself before judging it
- want a partner who will say no to ideas that won't pay back
Probably not right now if you…
- need leads next week to get through the month
- don't yet have budget to test and learn
- want someone to post on social media rather than lead marketing
- are looking for the cheapest option rather than the right one
No judgement. Timing matters. If it's not the moment, I'll say so and point you somewhere useful.
Marketing that starts from who you want to win.
Event services buyers are specific: agency producers, in-house corporate event teams, venue managers, festival organisers, wedding planners. Each one buys differently. The work is built around the ones you want more of.
Positioning
Who you're for, what you're best at and why a buyer should pick you over the next supplier on their list.
A plan you can run
Twelve months of priorities, budget and targets, built around your season, not a generic calendar.
Pipeline
The channels that reach your buyers: search, LinkedIn, partnerships, trade shows, referrals and outreach.
Team direction
Clear briefs and accountability for your in-house marketer, freelancers and agencies.
AI visibility
How ChatGPT, Claude, Gemini and Perplexity describe you, and whether they recommend you for the work you want.
Numbers
A short monthly report: what was tried, what it cost, what came in and what we change next.
Two ways to start.
Half-day strategy session
A focused working session on your positioning, your best-fit clients and your top three marketing priorities. You leave with a written plan you can act on, with or without me.
Ongoing fractional CMO
A set number of days each month, agreed up front. I lead your marketing: plan, priorities, team and results, reporting to you like any senior hire would.
Three simple steps.
15-minute call
Where you are, where you want to be and whether it's a fit. No pitch deck.
Short proposal
One page: the problem, the approach, the time it takes and the cost.
First 30 days
Audit, positioning and a plan, so every month after has a clear job.
Who you'd work with.
I'm Rajavanya, the fractional CMO behind Bean7. I've led marketing that delivered results for companies in the UK and Singapore, and I now work only with event services businesses in the UK.
That focus means less time explaining your industry, and more time on the work that gets you chosen.